Not gonna lie. We need more commercials like this one. Granted I've never been a fan of even the local Kraft cheese products, but this appealed to me (play the video below and you'll see why).
I managed to catch this commercial on TV the other day - Googled it - found it on YouTube and Vimeo - and played it several times. Each time, cracking up at the hilarity of the 17 second clip. I'm gonna go out on a limb here and say that this commercial made a bigger impact in 17 seconds than most Super Bowl commercials I've seen.